The Math. The Magic. The Consumer
Frysk helps make medium to large corporate businesses make better decisions and deliver lasting results on Innovation & Effectiveness in consumer, B2B and print media.
Frysk is led by Ulbe Jelluma, who has more than 25 years experience in marketing and advertising in management positions at various advertising agencies including Ogilvy, TBWA\Hakuodo and BBDO. His experience includes working for clients such as Unilever, American Express, Shell, Xerox, Canon, Sappi, HP and Philips.
Ulbe is passionate about understanding the effectiveness of advertising in every medium. He was involved in setting-up the effectiveness awards (Effie) for Belgium and for pan-European campaigns (Euro Effies). He is a past Board member of the Belgian Marketing Foundation.
As a life-long supporter of Ajax Amsterdam, the club of Johan Cruijff and a club that continues to produce great football talent, I continue to marvel at how the sport and the club have taught me valuable lessons about strategy and tactics.
Alexander the Great was an important innovator in warfare. His innovations were based upon using different weapons and on changing the role and the equipment of his cavalry. This allowed him to conquer an enormous empire that still fascinates many.